What is the primary goal of marketing in real estate?

The primary goal of marketing in real estate is to attract potential buyers or tenants. Effective marketing strategies are essential for creating awareness about the property, showcasing its features, and communicating its value to the target audience. When potential buyers or tenants are attracted to a property, it can lead to increased interest, more showings, and ultimately, a successful sale or lease.

This focus on drawing in interested parties is critical because, without attracting prospective buyers or tenants, other marketing efforts, including setting competitive prices or enhancing a property's market value, become less relevant. While other aspects such as reducing time on the market and improving market value are important considerations, they primarily hinge on successfully attracting the right audience first.